No flight, nor freeze. Let’s analyse and handle this.
_Your team needs to know what is the plan so they can follow it.
_Think business objectives, customer’s industry and pricing model applicable to different customer segments.
_Each customer is different. Each project team has different skills. Costs vary. The prices you charge should also be different > calculate the optimum price for each project.
_Who are you competing with? What quality do they deliver? At what price?
_Give everyone in your team the relevant competition data, when they need it the most.