Value-based, dynamic pricing for B2B software

How to calculate the optimum price for software services and platforms

Spreadsheets

Check if the rate card document is the correct, latest version
Try to remember relevant info about the client
Wonder what will be delivered
Wonder about the competition
Realise info about the client or competition doesn't change the price in the rate card
Calculate price
Agonise for hours or days: what if the price is too high and we lose the project
Wait for manager to approve discount
Voice of fear in your head: what if we are asking too little?
Set price for customer

Soft Fight

Who is it for

This dynamic pricing app is built for

_B2B software companies

We help

_entrepreneurs and founders who are subject-matter experts

_managers who think like entrepreneurs

Problems we solve

How do we capture back the value we create for our clients?

Can we make sure that our sales team applies the pricing rules we have set?

How can we make the transition from selling a commodity to selling value?

Have we set the optimum price for the project = high enough to be profitable, but not so high as to lose the client?

This is a tool for price makers looking for better, timelier and more rational decision-making.

Are you a price maker or a price taker?

How can we increase the speed and confidence level of our quoting process = fewer internal discussions or debates, faster decision-making?

Can we improve our win rate with the proposals we make?

“Manu’s approach incorporates his understanding of behavioural economics, psychology, and history coupled with his real-world experience within the Boardroom at strategic planning sessions and in face-to-face interactions with customers and clients. He’s able to dig into the finest details while simultaneously maintaining an acute awareness of the strategic needs of a business.”

Merrick Levene

President, Ontario Die International

“Working with Manu has really helped us take our pricing to the next level. After 5 years of being in business, we were surprised to discover so many new insights about our customers and market. Working with Manu was more than a pricing project, it was a very thorough business analysis and strategy planning.”

Xenia Muntean

Co-founder & CEO, Planable

“Emanuel is an expert in the field. His processes and knowledge helped us better understand our product, what our customers want from us, and how we should build our features. His program is a must-have for any startup striving for greatness – sooner you start it, better.”

Josip Begić

CEO, Lebesgue

“We’ve had an outstanding collaboration with Soft Fight. Their team of experts has consistently provided us with invaluable guidance, enabling us to make informed decisions about pricing for both our current projects and future endeavours.”

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