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the easy way to improve pricing
for IT & software services

How to calculate the optimum price for each project


Soft Fight

Who is it for

This pricing and sales app is built for

_IT & software  services companies

We help

_entrepreneurs and founders

_managing directors and CEOs

Problems we solve

How do we capture back the value we create for our clients?

Can we make sure that our sales team applies the pricing rules we have set?

How can we make the transition from selling a commodity to selling value?

Have we set the optimum price for the project = high enough to be profitable, but not so high as to lose the client?

This is a tool for price makers looking for better, timelier and more rational decision-making.

Are you a price maker or a price taker?

How can we increase the speed and confidence level of our quoting process = fewer internal discussions or debates, faster decision-making?

Can we improve our win rate with the proposals we make?

“Manu’s approach incorporates his understanding of behavioural economics, psychology, and history coupled with his real-world experience within the Boardroom at strategic planning sessions and in face-to-face interactions with customers and clients. He’s able to dig into the finest details while simultaneously maintaining an acute awareness of the strategic needs of a business.”

Merrick Levene

President, Ontario Die International

“Working with Manu has really helped us take our pricing to the next level. After 5 years of being in business, we were surprised to discover so many new insights about our customers and market. Working with Manu was more than a pricing project, it was a very thorough business analysis and strategy planning.”

Xenia Muntean

Co-founder & CEO, Planable

“Emanuel is an expert in the field. His processes and knowledge helped us better understand our product, what our customers want from us, and how we should build our features. His program is a must-have for any startup striving for greatness – sooner you start it, better.”

Josip Begić

CEO, Lebesgue

“We’ve had an outstanding collaboration with Soft Fight. Their team of experts has consistently provided us with invaluable guidance, enabling us to make informed decisions about pricing for both our current projects and future endeavours.”

Mihai Coros

Co-founder, Infiniswiss

Subscribe to Manu's Elastic Graphite Newsletter

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