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Some owners and managers in software services companies are afraid of selling. They are afraid they will not be good at it. Or they are afraid they will be considered

You are the owner or manager of a software development company. You are not sure the prices you are charging to customers are optimal. Or, worse, you need to increase

To get more software projects, you need a bigger sales pipeline. To get more prospects in your pipeline, you need to find more companies looking to buy what you are

One of the common reactions to our pricing optimisation SaaS demos is “oh, you are integrating competition and customer value in the proposal writing process. We are not really doing

Conversations with customers for new projects and contracts focus on the technical aspects. This is logical, since the success of any software development project depends on the engineering more than

The humble project budget proposal might just be one of the most underrated tools in the industry. Software agencies spend countless resources and time working on their branding, the website,