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About Soft Fight

Work on the Soft Fight app began in October 2021. There are 9 people working to build and release the first version.


We want to help good, honest software services companies increase their revenues.

We are a team of product, back-end and front-end developers, designer, QA engineers, marketing and legal specialists. Some of us work on this full-time, some part-time and others project-based.


If you want to say hello, contact us.


Or connect with me on LinkedIn.

I know from experience how sales strategy and pricing techniques can help software development companies.

Since 2012 I’ve been involved in more than 300 sales conversations and negotiations for software services and technology.
The JUST Value Framework and the pricing optimisation app are built using this experience.

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