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Contact us

Do you have any dilemmas about sales strategies and pricing models for software services?

_I am happy to chat with you by email or schedule a short Zoom call:

“ask . manu [at] softfight . com”

Do you want to join our team? 

_If you want to help build the sales and pricing app for software companies, send us an email:

“littlequestion [at] softfight . com”

“Manu’s approach incorporates his understanding of behavioural economics, psychology, and history coupled with his real-world experience within the Boardroom at strategic planning sessions and in face-to-face interactions with customers and clients. He’s able to dig into the finest details while simultaneously maintaining an acute awareness of the strategic needs of a business.”

Merrick Levene

President, Ontario Die International

“Working with Manu has really helped us take our pricing to the next level. After 5 years of being in business, we were surprised to discover so many new insights about our customers and market. Working with Manu was more than a pricing project, it was a very thorough business analysis and strategy planning.”

Xenia Muntean

Co-founder & CEO, Planable

“Emanuel is an expert in the field. His processes and knowledge helped us better understand our product, what our customers want from us, and how we should build our features. His program is a must-have for any startup striving for greatness – sooner you start it, better.”

Josip Begić

CEO, Lebesgue

“We’ve had an outstanding collaboration with Soft Fight. Their team of experts has consistently provided us with invaluable guidance, enabling us to make informed decisions about pricing for both our current projects and future endeavours.”

Mihai Coros

Co-founder, Infiniswiss

Emanuel Martonca Soft Fight office

Emanuel Martonca

I know from experience how sales strategy and pricing techniques can help B2B software companies.

Since 2012 I’ve been involved in more than 300 sales conversations and negotiations for software services and technology.
The JUST Value Framework® and the dynamic pricing app are built using this experience.
Connect with me on LinkedIn (@emartonca)