Media

Soft Fight in the media

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Podcast-Episode_covers_20-Emanuel_Martonca

September 1, 2023

How do we set the right price? [in romanian]

A podcast interview with Lucian and Andreea from Sensidev.

January 26, 2023

A Pricing Framework for the Masses

We discuss a simple framework for thinking about product pricing and some of the psychological issues that keep us from maximizing our product’s revenue.

January 20, 2023

How do you define the value of your work [in romanian]

Interview on the ZeroPlus (0+) podcast by Andrei Rosca.

January 11, 2023

What are you selling? Potatoes or software? [in romanian]

Short presentation to an online event.

November 10, 2022

Agency Pricing: how much should you charge for social media services?

Find out everything you need to know on how to price your social media agency services correctly. Emanuel Martonca, Pricing Expert & Founder of Soft Fight, and Monique Rojkind, Social Media Director @A + UNO Estrategia Digital, will talk about choosing the right pricing model and strategy, how to negotiate with customers, and will help you with some useful tips&tricks.

October 21, 2022

Negotiation stories podcast interview [in romanian]

Exchanging sales and negotiation stories with Radu Glont from Leverage Romania.

July 2, 2022

Billing value, not hours [in romanian]

A podcast interview where we discuss the shift towards billing value, not hours in software services.

May 12, 2022

About pricing and sales [in romanian]

A video podcast interview where we talk about sales and pricing for entrepreneurs.

December 5, 2021

career.pm podcast interview

Pricing is one of the "dark corners" of product development that many PMs actively avoid. In this episode, we talk with Emanuel Martonca of Soft Fight about the science of product pricing. It's a great listen for all product managers and leaders who want to improve their pricing chops.

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Soft Fight in the media