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Soft Fight in the media

September 1, 2023
A podcast interview with Lucian and Andreea from Sensidev.
January 26, 2023
We discuss a simple framework for thinking about product pricing and some of the psychological issues that keep us from maximizing our product’s revenue.
January 20, 2023
Interview on the ZeroPlus (0+) podcast by Andrei Rosca.
What's new pussycat-EM
January 11, 2023
Short presentation to an online event.
November 10, 2022
Find out everything you need to know on how to price your social media agency services correctly. Emanuel Martonca, Pricing Expert & Founder of Soft Fight, and Monique Rojkind, Social Media Director @A + UNO Estrategia Digital, will talk about choosing the right pricing model and strategy, how to negotiate with customers, and will help you with some useful tips&tricks.
October 21, 2022
Exchanging sales and negotiation stories with Radu Glont from Leverage Romania.
July 2, 2022
A podcast interview where we discuss the shift towards billing value, not hours in software services.
May 12, 2022
A video podcast interview where we talk about sales and pricing for entrepreneurs.
December 5, 2021
Pricing is one of the "dark corners" of product development that many PMs actively avoid. In this episode, we talk with Emanuel Martonca of Soft Fight about the science of product pricing. It's a great listen for all product managers and leaders who want to improve their pricing chops.