About

Why pricing?

We believe too many IT & software teams deliver great technical work, but are not able to capture back enough value from their clients.

This is happening because value selling and value based pricing are not well known, understood or applied by the owners and business executives of tech services companies.

We want to change this for the better.

Why us?

With a long history of working together in tech services, we know from first hand experience how difficult it is to sell and deliver software.

Meet our core team of 5 co-founders:

Manu > Pricing expert with 21 years of experience in software, e-commerce and retail banking. Worked as sales manager for B2B software services and products

Mihaela > Legal and purchasing professional with 14 years of experience

Bogdan > Software manager with 12 years of writing software and managing teams for cloud apps

Andrei > Software architect with 10 years of experience

Andrei > Front-end lead with 11 years of experience

We also have help from experienced professionals for QA automation (Andrei Asavoaie with his team at Golden Path) and design (Alex Munteanu from Namogo).

Manu
Co-founder

I know from experience how good pricing strategies and techniques can help B2B software companies.

Since 2012 I’ve been involved in more than 300 negotiations for software services and technology, for both camps: buyers and sellers.

I have worked on 65+ sales and pricing projects
with B2B software companies.

The JUST Value Framework® and the Soft Fight™ pricing app are built using this experience.

Connect with me on LinkedIn (@emartonca)