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EG30: The tragedy of pricing
Written by Emanuel Martonca
  on December 13, 2021

A few days ago I saw this on LinkedIn:

The funny thing that I observed over the past 18 months is that everyone says this after they discover pricing. 

The tragedy is that so few people actually look at pricing as a tool they should use.

Both are true for many industries, even more so in the SaaS and Software Services spaces that I am closest to, where I have seen this first hand.

I can’t help but think of this cartoon:

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