“The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”
Read More:
28 Lessons From Warren Buffett’s Annual Letters To Shareholders https://www.cbinsights.com/research/buffett-berkshire-hathaway-shareholder-letters/