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EG34: why you can’t charge higher prices

Written by Emanuel Martonca
on January 10, 2022

I invite you to do a quick thought experiment.

Block 10 minutes in your calendar, with no interruptions or notifications to distract you. 

Pick 5 of your existing customers that have been paying the same rates for the previous 18 months.

Write down 1 reason that stops you from increasing the prices for them.

1 different reason for each customer.

If you want to share the list of reasons with me, email me at askmanu[at]softfight[dot]com.

I will write back to you with my feedback and answers if you have any questions or dilemmas.


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