Clients have their money blocked in bankrupt banks, entire industries look shaky, inflation is eating your margins and you don’t know how you are going to achieve your revenue targets for this year.
This is not the time to think “business as usual”.
The concept of economic value has been used by many for decades to sell high-ticket products and complex hardware solutions.
Learn from this case study and from other relevant examples how to approach, quantify, present and use economic value in the sales process.
Soft Fight: the easy way to improve pricing for IT & software services
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