As with many things in life, when it comes to setting prices for Software Services, there are a few good ways to reach an optimum result and thousands of ways to get it wrong.

There are many suppliers, at all quality levels and prices, and the pressure to compete on price is sometimes overpowering.

It takes a strong motivation, discipline and even courage to do things in a different way, even when you are convinced that is the best way for you as a supplier, for your customer and for the team.

I have also seen arguments that the bigger the company is, the easier it is to act as a Price Maker and that small and medium-sized businesses have no choice but to act as a Price Taker.

My experience is that this is plain wrong.

The degree of control you have over the rates you are charging have nothing to do with the size of the company and everything to do with the choices you make as a manager.

There are probably hundreds of different steps and actions that you can take to manage your prices setting process.