Privacy and Cookies Policy

Last updated on August 20, 2024

 

Welcome, and thank you for your interest in Soft Fight (“Soft Fight”, “we,” or “us”), our website at https://www.softfight.com (the “Site”), and all related websites, and other services provided by us (collectively, together with the Site, our “Service”).

When you visit our website and use our Service, you trust us with your personal information. We take your privacy very seriously. In this privacy notice, we inform you of our policies regarding privacy, the collection, storage, transfer and use of information when you subscribe to our newsletter and webinars, use our Site and/Service or download a report.

This privacy policy applies to all information collected through our Site and/or any related services, sales, marketing or events.

Please read this Privacy and Cookies Policy carefully to understand how we will treat your personal data.

 

1. Information we collect

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We collect and process personal data when:
– you visit and use our website (user)
– you subscribe to our services, newsletters or mailing lists (subscriber)
– you register to and attend our webinars (participant)
– you request information to be sent to you (e.g. when viewing demos);
– you enter a survey (e.g. for benchmarks reports);
– you apply for a job in our “Contact us” section;
– you give us feedback; or
– you submit a query.

We collect and process various types of personal information:
• Identity Data: first and last name,  job title/position.
• Contact Information: email address, employer, work address and mobile phone numbers.
• Usage Information: website usage, interactions, preferences, information about how you use our website and Service, your site URL, geographical location, your internet service provider, your IP address, the time, frequency and duration of your activities, when you are online and when you update your settings. We also record information about the software you are using to browse our website.
• Technical Information: IP address, browser type, device information, time zone setting and location, operating system and platform and other technology on the devices you use to access our website and/or services.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific service feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.

We collect information in two ways: Information we get from your use of our Service, and information you provide to us directly.
a) Information you provide to us
When you use our Site contact functionalities such as contact form, feedback forms, comment forms or you contact us by email or phone directly, you voluntarily give us your Personal Information. If you subscribe to our newsletter or register to our webinars, you voluntarily offer your personal data.

Your “personal data” may also be contained in information that we collect about you in connection with your use of our newsletter.
The amount and type of information that you provide depends on the nature of the interaction you choose, but it usually includes your email address. We only collect information that is necessary and appropriate given the type of interaction.
You can always refuse to supply personally identifying information, with the caveat that it may prevent you from engaging in certain interactions with our Service or with us.

We do not collect or process special categories of personal data, as defined under GDPR (this includes details about your race or ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data).
Also, we do not knowingly collect or solicit any personal data from anyone under the age of 18. Our Service is not directed to individuals under 18. If you become aware that a child under 18 has provided us with personal information, please contact us. If we discover that a child under 18 has provided us with personal information, we will immediately delete that information, as soon as we discover it.

All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.

We use the information we collect to offer you customised content, such as send you updates, marketing materials, announcements to webinars or other information regarding our services you might be interested in.
You can decide to stop getting updates anytime by unsubscribing or opting out of our electronic communication.

b) Information we collect from your use of the Service
As a visitor you can browse our Site without being required to register an account or to provide us with any Personal Information.
This is not personal information but aggregated user traffic information, such as page visits, article clicks, demographics. We use this information to improve our website, advertising and promotions, and to understand user browser activity.
We only collect basic information about your activity linked to our newsletter as long as you remain a subscriber. This includes whether you received, opened or clicked on a newsletter as well as the date and time of the activity. Some of this data may be “personal data”, where it identifies a person. We do this to improve our service and to understand trends to enhance and customize our service and communication.

Information automatically collected. Some information – such as IP address and/or browser and device characteristics – is collected automatically when you visit our Site. We automatically collect certain information when you visit, use or navigate the Site. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Site and other technical information. This information is primarily needed to maintain the security and operation of our Site, and for our internal analytics and reporting purposes.

Third parties or publicly available sources:
We may receive personal data about you from various third parties, including Identity and Contact Data from your employer and/or publicly available sources like the Companies Registration Office and LinkedIn and Technical Data from analytics providers/advertising networks and search information providers.

 

2. How do we use your personal information

We use the information we collect to operate, provide the Service to you, to improve, customize, support and market our Service.
We may use the information for statistical purposes, to identify usage patterns, to improve your experience with our Service, to make it easier to use. Just to be clear – we will never identify you personally in such communications and will never report data in such a way that you could be identified.
We may use the information to detect when something is not working properly and provide assistance to you, and for security reasons, to detect potentially dangerous accesses to our Service.
We use your contact information and information about how you use the Service to send promotional communications, announcements and updates regarding our Service that may be of specific interest to you.
When you use our Service you are giving consent and authorize us to transfer and store your data at our data hosting providers. We retain your information as necessary to comply with legal obligations, to support business operations and to continue to improve our Service.

Where we retain information for Service improvement and development, we only use the information to uncover collective insights about the use of our Service, not to specifically analyze personal characteristics about you.

If you make use of any social media features on our Website, the social media provider may send us information in line with their policies. That information may include your name, profile picture, gender, friend lists and any other information you have chosen to make available.
We post testimonials on our Site that may contain personal information. Prior to posting a testimonial, we will obtain your consent to use your name and testimonial. If you wish to update, or delete your testimonial, please contact us at littlequestion [at] softfight . com.

Legal Requirements. We may use the information to respond to legal requests and prevent harm for Legal Reasons. If we receive a legal request, we may need to inspect the data we hold to determine how to respond.

Links To Other Websites. Our Service may contain links to other websites that are not operated by us. If you click on a link, you will be directed to that other party’s website. We strongly advise you to review the Privacy Policy of every website you visit. We have no control over the content, privacy policies or practices of any other party websites.

Marketing Information. If you have elected to receive marketing emails from us, we retain information about your marketing preferences unless you specifically ask us to delete such information. We retain information derived from cookies and other tracking technologies for a reasonable period of time from the date such information was created.

We will only use your data in this way where you have provided consent, we have legitimate business reasons for doing so, or where we are otherwise entitled by law to do so.
If you would like us to stop providing you with such notifications, just inform us using littlequestion [at] softfight . com. Please note, this may take up to three working days to take effect.
To stop receiving newsletters from Soft Fight you should unsubscribe via the link in your newsletter.

 

3. Why do we use your personal data

We collect and use your personal data for a variety of reasons. We need some data to enter into and perform our contract with you and provide you with access to the newsletter and webinar – your email address. If you fail to provide such data we will be unable to provide our Service to you.

Other information we collect because we have legitimate business interests, for example, in:

  • Understanding how our customers use our products, services and website;
  • Understanding and responding to customer feedback;
  • Researching and analysing the services our customers want;
  • Improving our product and better understanding how our customers use it.

In some circumstances we may process your personal data because it is required for compliance with a legal or regulatory obligation.

 

4. Cookies and Similar Technologies

Like most websites, the Soft Fight website uses cookies to collect information. Cookies are small data files which are placed on your computer or other devices (such as smartphones or tablets) as you browse the website. They are used to ‘remember’ when your computer or device accesses our website. Cookies are essential for the effective operation of our website.

Information collected
Some cookies collect information about browsing behavior when you access this website via the same computer or device. This includes information about pages viewed and your journey around a website. We do not use cookies to collect or record information on your name, address or other contact details. Soft Fight may use cookies to monitor your browsing behavior.

Google Analytics
When someone visits our Site, we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behavior patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

Security and performance
We use WordPress to help maintain the security and performance of our website. To deliver this service it processes the IP addresses of visitors to the website, however, WordPress does not use IP addresses to identify visitors.

What are cookies used for?
The main purposes for which cookies are used are:

  • For technical purposes essential to effective operation of our websites, particularly in relation to site navigation.
  • To enable us to collect information about your browsing patterns. Google Analytics cookies allow us to measure and analyze how our customers use the site, to improve both its functionality and your user experience.
  • We use Google Analytics to analyze the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. For more information please see Google’s privacy policy at: http://www.google.com/privacypolicy.html.

How can you disable cookies?
By using our Site, you agree to placing these sorts of cookies on your device and accessing them when you visit the Site in the future.
If you want to disable cookies you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use. The “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies.

How to disable cookies on a per browser basis

We do not use cookies for any other purpose than those presented here and does not use them to collect any personal data for any other purpose.

 

5. Who do we share your information with

We process your information for purposes based on legitimate business interests, the fulfilment of our contract with you, compliance with our legal obligations, and/or your consent.
We will share your personal data with third parties in certain circumstances:

  • Compliance with Laws. If we are under a duty to disclose or share your personal data in order to comply with any legal obligation; governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order, or in order to enforce or apply any contract with you; or to protect our rights, property, or safety of our employees, customers, or others. We may disclose information to authorities, officials and other third parties if we are required to do so by law, and for legitimate business reasons, for example disclosures in connection with the acquisition, merger or sale of a business.
  • Vendors, Consultants and Other Third-Party Service Providers. We may share your data with a number of carefully selected third parties to help provide our services to you, who perform services for us or on our behalf and require access to such information to do that work: email delivery, hosting services, marketing services, data analysis, or customer service. We may allow selected third parties to use tracking technology on the Site, which will enable them to collect data about how you interact with the Site over time. This information may be used to, among other things, analyze and track data, determine the popularity of certain content and better understand online activity. Unless described in this Policy, we do not share, sell, rent or trade any of your information with third parties for their promotional purposes. No ownership rights to the data will be transferred to any third party.
  • Business Partners. We may share your information with our business partners to offer you certain products, services or promotions. We may also share information with our affiliated companies about you.
  • With your Consent. We may disclose your personal information for any other purpose with your consent.
  • Other Users. When you share personal information (for example, by posting comments, contributions or other content to the Site) or otherwise interact with public areas of the Site, such personal information may be viewed by all users and may be publicly distributed outside the Site in perpetuity.

 

6. How long do we store your data for

We only store your data for as long as necessary for the purposes of processing set out in this policy. To ensure the integrity of our systems and your data, we utilize various technologies to continually take secure, encrypted backups.
To determine the appropriate retention period for your Personal data, we will consider the amount, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorized use or disclosure of your Personal Data, the purposes for which we use your Personal Data and whether we can achieve those purposes through other means, and the applicable legal requirements. In some circumstances, we may anonymize your Personal Data so that it can no longer be associated with you, in which case it is no longer Personal Data.
How long we keep information we collect about you depends on the type of information, as described above. After such time, we will either delete or anonymise your information or, if this is not possible (for example, because the information has been stored in backup archives), then we will securely store your information and isolate it from any further use until deletion is possible.

 

7. How You Control your data

You have certain choices available to you in regard with your information:

  • Right of access. You may ask us to confirm whether we are processing your Personal Data and, if so, provide you with a copy of that Personal Data along with certain other details. This may include the purposes of the processing, the categories of Personal Data, the recipients of the Personal Data, the right to complaint, and available information on the source of the Personal Data.
  • Right to rectification. If your Personal Data is inaccurate or incomplete, you may ask that we delete, amend, or rectify it.
  • Right to erasure. In certain circumstances you may ask us to erase your Personal Data, such as where our processing is based on your consent. We may retain certain information consistent with applicable law, such as to prevent fraud, or where we have a compelling legitimate ground to do so.
  • Right to restrict processing. You may ask us to restrict or ‘block’ the processing of your Personal Data in certain circumstances. We will tell you before we lift any restriction on processing.
  • Right to data portability. You may ask to obtain in a structured, commonly used, machine readable form, the Personal Data that you consented to give us or that was provided to us as necessary in connection with our contract with you.
  • Right to object. You may ask us at any time to stop processing your Personal Data, and we will do so unless we have a compelling legitimate ground for the processing. We will comply with requests to stop processing your Personal Data as your requests apply to direct marketing.
  • Right to withdraw consent. If we rely on your consent to process your Personal Data, you have the right to withdraw that consent at any time, but this will not affect any data that we already processed.
  • Right to make a complaint with the data protection authority. If you have a concern about our privacy practices, including the way we handled your Personal Data, you can report it to the data protection authority that is authorized to hear those concerns.

You can decide to stop getting email newsletters from us anytime by unsubscribing from our newsletter.
You can use the Site without providing any Personal Data. If you choose not to provide any Personal Data, you may not be able to use certain services.
We encourage you to contact us should you have a privacy-related question or complaint at littlequestion [at] softfight . com.

 

8. Security and data storage

We will endeavor to take all reasonable steps to keep your personal data secure provided via the Site or the services from loss, misuse, and unauthorized access, disclosure, alteration, or destruction.

Please note that the internet is not a secure medium and although we will do our best to protect your data, we cannot guarantee the security of any data transmitted to the our website, email or other electronic transmission or through us.

We use industry standard encryption to protect your data in transit. This is commonly referred to as transport layer security (“TLS”) or secure socket layer (“SSL”) technology. However, Internet data transmissions, cannot be guaranteed to be 100% secure, and as a result, we cannot ensure the security of information during its transmission between you and us; accordingly, you acknowledge that you do so at your own risk, so you should take special care in deciding what information you send to us in this way.

You can delete and edit information at any time, and you can stop using our Service at any time. To delete your Personal Information and credentials please contact us.

 

9. Changes to this Privacy and Cookies Policy

The Site, the services and our business may change from time to time. As a consequence, we may modify or update this Privacy and Cookies Policy to reflect the changes in our business and practices, and so you should review this page periodically. We reserve the right to update or modify this Privacy Policy at any time and from time to time without prior notice, unless otherwise required by the applicable law.

You are advised to review this Privacy and Cookies Policy periodically for any changes. Changes to this Policy are effective when they are posted on this page. Your continued use of the Site after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy, without prejudice to your rights under the applicable law.

This  Privacy and Cookies Policy should be read together with our Website Terms of Use.

 

10. Getting in touch

If you have any queries relating to this Privacy and Cookies Policy or our use of your personal data, please contact us via email through littlequestion [at] softfight . com

 

Contact us

Soft Fight: the easy way to improve pricing for IT & software services 

© 2024. All rights reserved.

Soft Fight SRL
RO36090144. Iasi. Romania