How we do pricing is one of the most important pillars of the company.

"Manu’s approach incorporates his understanding of behavioural economics, psychology, and history coupled with his real-world experience within the Boardroom at strategic planning sessions and in face-to-face interactions with customers and clients. He’s able to dig into the finest details while simultaneously maintaining an acute awareness of the strategic needs of a business."

"Working with Manu has really helped us take our pricing to the next level. After 5 years of being in business, we were surprised to discover so many new insights about our customers and market. Working with Manu was more than a pricing project, it was a very thorough business analysis and strategy planning."

"Emanuel is an expert in the field. His processes and knowledge helped us better understand our product, what our customers want from us, and how we should build our features. His program is a must-have for any startup striving for greatness - sooner you start it, better."

"We've had an outstanding collaboration with Soft Fight. Their team of experts has consistently provided us with invaluable guidance, enabling us to make informed decisions about pricing for both our current projects and future endeavours."

"Whether it’s pricing strategies, market positioning, healthy pipelines, or workshops for the team, Manu’s hands-on experience, practical and analytical methods have helped us improve how we operate in sales and approach both existing and new potential clients on different levels."

"Working with Manu is an experience that will bring you a lot of knowledge on how to create a solid foundation and truly think out your pricing strategies, both short and long term. With his feedback we’ve managed to establish a clear and effective sales process."

"Manu brought us more clarity and a winning formula. His systematic methodology, thorough understanding of our business model, and deep pricing knowledge gave us confidence. He designed a modular pricing plan that maximises the yield of our sales efforts. It opens up new ways of capturing value and becomes an essential tool for our scaling-up projections."

"Through his direct and humane way of addressing our question, Manu managed to change our view of the sales process. We also appreciate he’s ability to jump in and offer feedback and advice when we need it most."

"Working with Manu helped us to better structure our sales strategy, to segment our clients and to understand we create value, to increase our chances of signing new contracts."

"Manu's webinars and workshops are efficient, with great tips and insights that challenged our way of thinking about pricing and the value offered through our services. He changed our understanding of pricing, prospects, value-based service, and getting out into the market."

"Manu's way of working is clear, following well defined processes that lead to good results in a timely manner. We appreciate that he is challenging our ideas, trying to improve and get maximum value for us. We couldn’t be more pleased."

"Manu's knowledge on pricing is incredible, it was one of the best investments we made recently. We got real world examples on how to apply the knowledge in our business. We enjoy meeting Manu, exchanging ideas and pushing our businesses forward."

"Manu helped us prepare Sparkbit's strategy. He has both deep knowledge and real life sales experience. When working together we were impressed with his meticulous approach, which finally helped us achieve tangible results. We highly recommend Soft Fight."

"Manu gave us practical solutions for our sales process problems, then helped us redefine our strategy and market positioning. Working with him you feel you receive a lot more than you give. He is a professional and I recommend him warmly."

"Manu helped us getting our pricing strategy right. His workshops and advice brought clarity and actionable feedback for our entire sales team and processes."

"Manu has extensive pricing and sales expertise. His contributions have helped us open new markets for our services and increase the margins we are able to generate for the business."