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Data, Privacy and Cookies Policy

Effective date: May 5th, 2021


What are cookies?

Like most websites, the Soft Fight website uses cookies to collect information.  Cookies are small data files which are placed on your computer or other devices (such as smartphones or tablets) as you browse the website.  They are used to ‘remember’ when your computer or device accesses our website.  Cookies are essential for the effective operation of our website. 

Information collected

Some cookies collect information about browsing behaviour when you access this website via the same computer or device.  This includes information about pages viewed and your journey around a website.  We do not use cookies to collect or record information on your name, address or other contact details. Soft Fight can use cookies to monitor your browsing behaviour.

Google Analytics

When someone visits we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. 

Security and performance

Soft Fight uses WordPress to help maintain the security and performance of our website. To deliver this service it processes the IP addresses of visitors to the website, however, WordPress does not use IP addresses to identify visitors.

What are cookies used for?

The main purposes for which cookies are used are: 

  • For technical purposes essential to effective operation of our websites, particularly in relation to site navigation.
  • To enable Soft Fight to collect information about your browsing patterns. Google Analytics cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your user experience.

We use Google Analytics to analyse the use of this website.  Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers.  The information generated relating to our website is used to create reports about the use of the website. Google will store this information. For more information please see Google’s privacy policy at:

How can you disable cookies?

By using our site, you agree to placing these sorts of cookies on your device and accessing them when you visit the site in the future.

If you want to disable cookies you need to change your website browser settings to reject cookies.  How you can do this will depend on the browser you use. The “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies. 

How to disable cookies on a per browser basis


Soft Fight does not use cookies for any other purpose than those presented here and does not use them to collect any personal data for any other purpose.

Soft Fight does not collect any other types of personal data through the website.


If you have any questions about this Policy, please write an email to “littlequestion [at] softfight . com”

Soft Fight reserves the right, at its sole discretion, to alter and update this Policy from time to time. This Data, Privacy and Cookies Policy should be read together with our Terms of Use.