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Free 15 minutes call

We will help you tackle your biggest pricing or sales process challenge

Software companies face a difficult and confusing competitive landscape

Sell cheap?

Or good enough (right quality at the right price)?

Or maybe premium services and prices?


Many software companies leave too many pricing decisions in the hands of their customers.

You need to take back control of your pricing and sales process.

Let’s start with a 15 minutes call, to discuss your biggest pricing and sales process challenges.

This is for

_B2B software companies

Who want to

_Develop the ability to raise prices without losing customers

_Compete on value, not on price

_Have a more efficient sales process


_15 minutes of your time

When and where

Some of the questions other customers had

1. How can we optimise pricing, to make more money for the same work?

2. How can we manage more clients in the same time?

3. How can we give some objective data to our sales team for them to use in the sales process?

“Manu’s approach incorporates his understanding of behavioural economics, psychology, and history coupled with his real-world experience within the Boardroom at strategic planning sessions and in face-to-face interactions with customers and clients. He’s able to dig into the finest details while simultaneously maintaining an acute awareness of the strategic needs of a business.”

Merrick Levene

President, Ontario Die International

“Working with Manu has really helped us take our pricing to the next level. After 5 years of being in business, we were surprised to discover so many new insights about our customers and market. Working with Manu was more than a pricing project, it was a very thorough business analysis and strategy planning.”

Xenia Muntean

Co-founder & CEO, Planable

“Emanuel is an expert in the field. His processes and knowledge helped us better understand our product, what our customers want from us, and how we should build our features. His program is a must-have for any startup striving for greatness – sooner you start it, better.”

Josip Begić

CEO, Lebesgue

“We’ve had an outstanding collaboration with Soft Fight. Their team of experts has consistently provided us with invaluable guidance, enabling us to make informed decisions about pricing for both our current projects and future endeavours.”

Mihai Coros

Co-founder, Infiniswiss